BEB sponsors

December 10, 2018 - Closed for the year. Thank you for your support. We'll see you next year, right after Thanksgiving.

Hours of Operation
Mon-Sun 9am-9pm

Two Locations

Nick Trees on the Reservoir
Across from Fred's Pharmacy at Reservoir Square Shopping Center (near Dollar General)
1897 Spillway Road
Brandon, MS  39047
Map and Directions

Nick Trees at the Greenfield Farm
3962 Hwy 468 W
Pearl, MS 39208
Map and Directions

Roy Nichols and his wife, A.B. are longtime supporters of children and Children's' Hospitals in both Alabama and Mississippi.

Roy is a former professional golfer and successful Christmas tree farmer with his first "choose and cut" tree farm in Mobile, Alabama in 1981. Success with the Mobile location led to expansion, and ownership of tree farms in North Carolina and Mississippi; and his first taste of philanthropy for a Children's Hospital at UAB Cancer in Birmingham in 1982.

In 2009, the Nichols met with Blair E. Batson Hospital Public Relations staff to discuss plans to introduce the best Christmas tree, both in quality and freshness, and use a portion of the proceeds to benefit the children at Blair E. Batson Hospital.

The first location was at the Mississippi Fairgrounds (Building 13) converting it to a "Christmas Tree Mall." In 2010, a second location was added at the former Rapids on the Reservoir. In 2014, it was moved up the road to the lot between Fred's Pharmacy and Dollar General. In 2018, we closed the Mississippi Fairgrounds location and opened our new location at the Greenfield Farm in Pearl Mississippi on Highway 468 W.

The two Retail Lot locations will benefit Mississippi's only Children's Hospital---Blair E. Batson, part of the University of Mississippi Medical Center.

Fresh cut Fraser Fir, direct from our farm in Ashe County, North Carolina ranging in height from 5' to 14'.